![]() ![]() 13 show in Montreal, the last day the Backstreet Boys’ tour in North America. The in-concert promotion runs through the Sept. Fans are also alerted about their text options through the Backstreet Boys Web site ( ).Īll messages sent to the Backstreet Boys cost $2.99 each. The signage also lets fans know that by texting the word “PEEK” to the same shortcode, they will receive live pictures of the band directly to their phones. On-stage and at-venue signage alerts concert-goers to send their messages for the Backstreet Boys to the shortcode 36888. ![]() “Text messaging has always been recognized as a valuable tool for carriers and consumers, and we are thrilled to be able to take it to the next level with premium messaging.” ![]() “We look at text messaging as a way to help the Backstreet Boys connect with their fans,” said Vibes Media CEO Alex Campbell in a statement. 10 the promotion generated more than $25,000 in sales for the boy band, which is sponsoring the SMS promotion, according to Chicago-based Vibes Media, which handles the promotion. Fans can also send a short-message code and receive behind-the-scenes footage from the tour.Īttendees at the July 30 show at Jones Beach in Wantagh, NY, show sent 1,637 text messages. SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group.ĭuring the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop band reads and posts on an overhead screen at the shows. ![]()
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